Our most popular Comprehensive Physician Website and Marketing Package includes:

Goal Examples

• Project expertise, professionalism and care of a practice; practitioner becomes a trusted service provider to new clients, an ‘expert’ resource to the news media and if desires, can expand their audience platform through speaking opportunities, if desired.
• Pre-build online trust to move website visitors to take action:  online videos of practitioner sharing about their expertise, filmed client testimonials to FAQs
• Increase new patient base: successful online/offline marketing strategies: search engine optimization, appropriate social media, video submissions, press releases, new patient referral program, eletter promotions, what advertising does/doesn’t work, etc…
• Diversify income: comes in different forms depending on specialty and ambition of physician
• Practice controls website content: through a login and back end Content Management System
• New Patient online intake form: reduces paperwork in office; password protected HIPPA compliant

Website platform

• Set-up - domain name/web site file structure/web based administrative email access
• Microsoft Platform, Windows OS, IIS, DotNet Framework, SQL Server
• Hosting, training, and support for website, web based email, media content

Website Design & Functionality

• Graphic Design - projects the personality, colors, and professionalism of practitioner
• CMS – Content Management System – Client and staff can modify the web site (add/update pages, upload: images, documents, media files, and ongoing training support) via login from any computer. Configure Windows Live Writer for html & news articles accounts on PC of person managing content, unlimited pages.
• Training/Support – set-up/functions includes roles [public, admin, client], skins, containers, module layouts and settings [function and graphic style of function], from newsletter subscribe function to contact form to slide show, news articles, tabs and html modules.
• Search Engine Optimization
• Tracking through Google Analytics / xtreme tracker
• Contact form with CAPTCHA to reduce spam robot
• Website content design layout with supporting modules set-up, training & support
• Appointment Request / Contact Form with email auto responder to promote product/service.
• New Patient: online form to reduce paperwork in office, wait time in waiting room.
• Existing Patient: Private patient online consult function via patient login.
• Newsletters: subscribe and email campaign program function/automation
• Event Calendar: Registration for office open houses, prepayment to services [botox party]
• Online Product catalog: promote repeat skin care product sales & gift certificate
• Procedure FAQ library to reduce in patient basic FAQs time, increase online patient education
• Photo gallery Search engine optimized with testimonial comments feature
• Video gallery Search engine optimized with testimonial comments feature
• Social Media Application Integration

Additional Client support applications, set-up/training

• Windows Live Writer, Image composer, Skype, Gif Animator, Screen Capture
• Hootsuite, Youtube, Metacafe, Blogging support tied to Twitter
• Google Places/Yahoo/Bing Directories 

Newsletter Design/Marketing/SEO/Internet Marketing/Social Media

• Graphically design newsletter to match website: embed core first glance content.
• Design a new client referral program using monthly newsletter as a ‘refer a friend’ marketing tool
• Track newsletter readership
• SEO Marketing research & recommendations; Google Ad Words, Keyword Bidding
• Website coding/submission/monitoring to the search engines
• Register and set-up website tracker provided to monitor results ‘real time’
• Website content recommendations to expand the website and support SEO efforts.
• Social Media [Facebook, Twitter, Stik, Youtube, MetaCafe, etc…]

Photography

• Physician Headshot
• Staff Photos
• Practice/Location Photos

Media Content

• Introduction to practitioner, education, accolades, company mission and history
• Services
• Client Testimonials

Print Promotional Materials 

• 5000 Office Card w/Map/office info/photo glossy 2 sides
• 5000 Appt Card – Glossy One side with Map/office info & reversed side Matt for writing
• 2500 Tri-fold brochures
• 1000 Postcards